What if a plant tag could tell you more?

For First Editions®, Grove Haus developed a series of plant variety videos designed to bring the plant tag to life. Accessible by QR code while shopping, each video gives consumers an easy way to discover more about a plant—from its standout characteristics and garden performance to inspiration for how it can be used in the landscape.

Primarily animation-driven, the videos combine playful motion graphics with plant spins captured practically in-studio, creating a visual experience that feels both informative and distinctly First Editions®. The result extends the shopping experience beyond the tag—giving gardeners more detail and inspiration when they need it most, and helping them feel confident about the plants they bring home.